Privacy Policy

Last updated: 1 March 2026

Apex FinHub FZ LLC ("Apex FinConsultants", "we", "our", or "us"), registered in the Creative City Fujairah Media Free Zone, UAE, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.apexfinconsultants.com or engage our services.

This policy complies with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and applicable data protection regulations.

1. Information We Collect

Personal Information You Provide

• Name, email address, phone number when you contact us or book a consultation
• Business name, trade licence number, and tax registration details when engaging our services
• Financial records and documents you share for tax, accounting, or compliance purposes
• Any other information you voluntarily provide in correspondence

Information Collected Automatically

• IP address, browser type, operating system, and referring URLs
• Pages visited, time spent, and clicks via Vercel Analytics (privacy-friendly, no cookies)
• Device information for mobile optimisation

2. How We Use Your Information

We use collected information to:

• Deliver tax consultancy, accounting, VAT, auditing, and compliance services you engage us for
• Communicate with you about your enquiries, consultations, and ongoing engagements
• Prepare and file tax returns, financial statements, and regulatory submissions on your behalf
• Send service updates, regulatory alerts, and relevant communications (you may opt out at any time)
• Improve our website and services based on usage data
• Comply with UAE legal and regulatory obligations, including FTA requirements

3. Legal Basis for Processing

We process your personal data on the following lawful bases under the UAE PDPL:

• Contractual necessity — to perform the professional services you have engaged us for
• Legal obligation — to comply with UAE tax laws, FTA regulations, and AML requirements
• Legitimate interests — to improve our services and communicate relevant updates
• Consent — where you have explicitly agreed to specific processing (e.g., marketing emails)

4. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

• UAE Federal Tax Authority (FTA) — for tax registration, filing, and compliance purposes on your behalf
• Regulatory authorities — when required by UAE law or a valid legal request
• Service providers — cloud hosting (Vercel), accounting software, and secure communication tools, all bound by confidentiality obligations
• Professional advisors — lawyers or other experts where required to deliver your services

5. Data Retention

We retain client financial and tax records for a minimum of 5 years as required under UAE tax regulations (Federal Decree-Law No. 47 of 2022 on Corporate Tax and the UAE VAT Law). Website enquiry data is retained for 2 years. You may request deletion of your data where there is no legal obligation to retain it.

6. Data Security

We implement appropriate technical and organisational measures to protect your data, including encrypted communications, secure file storage, role-based access controls, and regular security reviews. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Under UAE PDPL, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data (subject to legal retention obligations)
• Object to processing for direct marketing purposes
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at info@apexfinconsultants.com.

8. Cookies

Our website uses Vercel Analytics which operates without cookies or personal identifiers. We do not use advertising cookies or third-party tracking cookies. Essential session cookies may be used for the admin portal only.

9. Third-Party Links

Our website may contain links to the UAE Federal Tax Authority (FTA), UAE Ministry of Finance, and other external sites. We are not responsible for the privacy practices of those sites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes constitutes acceptance of the revised policy.

11. Contact Us

For any privacy-related questions or to exercise your rights: